Exhibit Design Tips
Below are some of the "tips" we advise our
clients to keep in mind when we work with them to design their
trade show displays.
- Try to design a booth that is memorable and evokes emotion
from the event attendees. Give a full experience, not a passive
- Focus on your target audience and design your booth to appeal
to them. Make it clear what product or service you are offering.
- Take advantage of the backwalls of trade show displays to
wash your booth in a color that sets the mood.
- Limit the main colors to three or less; the same applies
to textures used in your booth such as brushed metal, matte vinyl,
and clear acrylic.
- Even if your booth is small, be sure to light it adequately
especially for a large trade show. Without light, exhibits suffer
in an expo hall.
- Use multimedia (animation, video, audio and interactive kiosks)
for attention grabbing impact.
- Use graphics from your products or marketing literature for
your trade show booth design. It will help create a consistent
- For smaller displays, emphasize one strong point. Use a larger
display if you need to convey more information.
- Make sure your text is large enough to be read from a distance.
- Place text in the upper half of your display design, so people
standing in front of the booth wont block it.
- Dont place text over textured backgrounds that make
it difficult to read.
- Giveaway gifts should pertain to your business and appeal
to the target market, imprint them with your company's logo and
- If possible hand out useful, high quality giftstheyre
more memorable and more likely to be used after the show.
- Choose a trade show gift that you can keep giving after the
event, in case you have some left over.
- Make sure you have plenty of business cards. More are handed
out at a tradeshow than any other item.
Last but not least, remember that Blackberry
Press can help you with all aspects of your tradeshow exhibit!
Week - The weekly magazine for tradeshow executives offering
news, insight, in-depth analysis, trends and information that
affect your business. Editorial highlights include geographic
analysis, major meetings and events coverage, Quarterly Statistical
Reports, The Annual Survey of Labor Rates, Corporate Exhibitor
Survey, and more.
for Exhibition Industry Research - CEIR has been highlighting
the importance of exhibitions in today's business world since
1978. Our goal is to promote the image, value and growth of exhibitions.
If you are associated with the exhibition industry, CEIR can help!
Industry Council - The Convention Industry Council's 30 member
organizations represent more than 100,000 individuals, as well
as, 15,000 firms and properties involved in the meetings, conventions
and exhibitions industries. Formed in 1949 to provide a forum
for member organizations seeking to enhance the industry, the
CIC facilitates the exchange of information and develops programs
to promote professionalism with the industry and educates the
public on its profound economic impact.